The 5 best real-time marketing moments of the Oscars, Digiday “3. NASA’s real-life gravity tweets “Gravity” was awarded a handful of Oscars, and no brand was a bigger cheerleader than NASA. The space agency spent the night cleverly tweeting out real facts and cool images relating to gravity using the hashtag #RealGravity — totally on-brand for NASA. The tweets generated a good amount of engagement, like this tweet which got […]

Can Gravity’s Thrills Inspire Viewers To Reinvest In NASA?, Forbes “Despite the popularity of films like “Gravity,” public interest in NASA and space travel appears to be in hibernation. Although movie crews are inventing new technology to explore space on the big screen, Americans’ real-life space program continues to languish. With an estimated budget of $100 million, a multi-year production schedule (it took four and a half years to complete), […]

An Astronaut Fact-checks Gravity, Vulture “Former U.S. astronaut Scott Parazynski has done seven space walks, including the time he spent seven hours dangling from a robotic arm at the International Space Station, repairing a solar panel array that could have electrocuted him at any time. He had to watch that very solar panel get slashed to bits during Gravity, but aside from that moment, Parazynski loved the film. Vulture had […]

Mysteries of #Gravity: Why Bullock, a medical Doctor, is servicing the Hubble Space Telescope. — Neil deGrasse Tyson (@neiltyson) October 6, 2013 Keith’s note: Clearly Dr. Tyson is unaware of the cross training and multiple skills possessed by NASA astronauts. Astronaut Scott Parazynski did a solar array repair on STS-120. He’s an MD. John Grunsfeld did a number of arduous Hubble EVAs involving hardware repairs – no astronomy. He’s an […]

I saw “Gravity” yesterday – in all its glory – in 3-D on a monster screen. I did so in the middle of the day so as to get the perfect seat. As it happens, any seat in the theater would have been perfect – with or without 3-D – this movie is that good.

Gravity Fact Check: What the Season’s Big Movie Gets Wrong, Jeff Kluger, Time “… the physics of moving about in space–thrusts requiring counterthrusts, spins requiring counterspins, the hideous reality that if you do go spiraling off into the void your rotation never, never stops–are all simulated beautifully, scarily and accurately.” NASA expert explains what the Gravity trailer gets wrong, Michael A. Interbartolo III, Blastr “I am all for an entertaining […]

NASA expert explains what the Gravity trailer gets wrong, Michael Interbartolo, DVICE “I usually try not to nitpick space movies, because they are entertainment, not documentaries, but when folks start heaping praise on a movie as the best space movie or most realistic, I feel the need to chime in.”

Keith’s note: As previously noted the producers of this movie did not want any NASA help and they made that very clear to NASA.