Entrepreneur of the Year: Elon Musk, Inc.com
"Yet the kingmakers of innovation--the academics, the investors, the bloggers--tend not to talk about Musk. They dwell on idea people like Facebook's Mark Zuckerberg, the 23-year-old wunderkind whose high-concept notions about social networks have made him the hottest thing in business. Or they talk about prognosticators, people like MIT's Nicholas Negroponte, whose One Laptop per Child program has captured the imaginations of moguls, wonks, and Davos attendees everywhere. Elon Musk isn't a software geek or a self-styled visionary. He's not particularly young or brash or handsome, and he can come off as kind of a jerk. He isn't hawking new technology, and he's quite shy. Yet he just might change the world."