Branding the VSE And/Or USSEP

Acceptance Slow for Bush’s Space Plan, Washington Post

“Four years after President Bush called for Americans to return to the moon and then voyage on to Mars, NASA is spending hundreds of millions of dollars to design, build and test the spacecraft that would make it possible. But the effort has yet to capture the public’s imagination as the Apollo project did in the 1960s, something tacitly acknowledged recently when NASA hired a New York advertising firm to help “brand” the program, now dubbed Constellation.”