A Brain Region for Adventure Seeking?

Neuroscientists Discover a Sense of Adventure, Wellcome Trust

"Wellcome Trust scientists have identified a key region of the brain which encourages us to be adventurous. The region, located in a primitive area of the brain, is activated when we choose unfamiliar options, suggesting an evolutionary advantage for sampling the unknown. It may also explain why re-branding of familiar products encourages to pick them off the supermarket shelves. ... "Seeking new and unfamiliar experiences is a fundamental behavioural tendency in humans and animals," says Dr Wittmann. "It makes sense to try new options as they may prove advantageous in the long run. For example, a monkey who chooses to deviate from its diet of bananas, even if this involves moving to an unfamiliar part of the forest and eating a new type of food, may find its diet enriched and more nutritious.""

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This page contains a single entry by Keith Cowing published on June 28, 2008 6:53 PM.

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