Here Come The Tricorders - Update

NASA Ames Scientist to Demonstrate Cell Phone Chemical Sensor

"News media are invited to see a demonstration of first-generation laboratory prototypes of new technology that would bring chemical sensing capabilities to cell phones on Tuesday, Oct. 27, 2009. Jing Li has developed a device, designed to be plugged in to an iPhone, which collects sensor data and sends it to another phone or a computer via telephone communication network or Wi-Fi."

Keith's 29 October note: Well, it has been two days and I have not seen any stories on this. When I sent several requests to ARC PAO requesting the press release one would normally expect to follow-up such a media advisory - as well as images and video from the demonstration - I got nothing. Why put a media advisory out about something sexy and cool like this if you are not willing to do the work to follow up media interest?

Keith's 3 Nov note: I made multiple requests of NASA ARC for copies of standard 300 dpi copies images that show this new ARC device - the sort that you'd reguarly get with press releases (which of course ARC did not issue either). These are the sort of images used to make the large images common on many blogs today. At first ARC PAO did not reply. Then they told me that these little images [1][2] were the highest resolution ones they had (3.1 inches at 72 dpi). Then they said that the images had to be re-shot because this was the best that the scientist's camera could do. Really? For a PAO operation located in the middle of Silicon Valley, ARC PAO seems to be clueless as to how high tech media works just outside the ARC security gate. If you come up with a new gadget, people want to SEE the gadget - not teeny tiny images with no details. Indeed, some media may actually want to print these images.

This is the sort of image, at legible resolution, that NASA ARC PAO should be putting out - given that I only had a little low-res image, this is the best that I can do. This article at Gizmodo is the sort that someone could have written about this iPhone sensor 1. If ARC PAO actually put a press release out and 2. provided suitable media for publishers to use.

Another lost opportunity.

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This page contains a single entry by Keith Cowing published on November 3, 2009 2:04 PM.

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