The Care and Feeding of the NASA Worm Logo

$79 for an Out-of-Date Book About a Modern NASA Logo, NY Times

"For $79 plus shipping, you can buy a reprint of a long-obsolete federal government publication. The captivating title? "National Aeronautics and Space Administration Graphics Standards Manual." It may not be a page turner, but among certain design and space aficionados, it is a cherished piece of history. A Kickstarter campaign begun on Tuesday aims to raise $158,000 to finance a high-quality hardcover printing of this bureaucratic relic."

LOST IN SPACE; Meatballs Devour Worms!!, NY Times (1999)

"Keith Cowing, an ex-NASA payload manager who documents worm sightings on the NASA Watch Web site, raps Goldin's subordinates for obsessively hiding the worm from the boss. A NASA spokesman protests, saying the agency is worming itself -- harmlessly -- over time (old letterhead will be used up, etc.): ''If someone decides they better go and eradicate this, that or the other thing, it's not because of Goldin.''

From Worms to Meatballs -- NASA Talk Traces Emblematic History, 2013

Reissue of the 1975 NASA Graphics Standards Manual, Kickstarter

Keith's note: Alas, my old NASAWatch "Worm Watch" feature fell offline a long time ago when we did a website update. I always thought that my "wormball" would have been the perfect compromise. Oh well. Truth be known, the whole impetus behind the meatball Vs worm logo change speaks much more to Goldin's interest in getting NASA to change than an actual obsession with the logo - even if it seemed that way at the time. Indeed, it was emblematic of the issue of resistance to change with NASA. If someone could not follow a simple concept and managerial direction of replacing a logo then how could they be expected to do more the complex things needed to transform the agency?

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This page contains a single entry by Keith Cowing published on September 1, 2015 8:04 AM.

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