Why is A NASA Astronaut Promoting a Fox News Celebrity's Book in Space? Update

Keith's 4 May update: @DanaPerino deleted this tweet (but it is still on her Instagram page). Why would she do that - unless she did something wrong? This is what the tweet looked like - before it was deleted.

Keith's 5 May update: Now @Astro2fish has deleted his tweet as well. Why would he do that - unless he also did something wrong? This is what the tweet looked like - before it was deleted.

The only reason that the text of these embedded tweets still appears is that I embedded them before deletion and the words are in the embed code. If you click on the date/time you will get a deletion message. This is what they both looked like - with pictures - before Dana Perino and Jack Fischer deleted them.

Keith's 4 May update: I sent an inquiry to NASA HQ and JSC PAO and got this response:

"- Is there a Space Act Agreement or MOU in place between NASA and Dana Perino and/or Fox News that allows a NASA civil servant on board the ISS to use their NASA position and work place to promote Dana Perino's book?
- Can you provide me with a copy of the official NASA process whereby book authors/publishers can apply to have astronauts conduct promotional activities while aboard the ISS? Have other book authors applied for this promotion aboard ISS?
- What cost to NASA is associated with these on-orbit book promotions? (What is the cost of launching this Felt Jasper, NASA personnel time to coordinate with Perino/Fox, TDRSS bandwidth etc.)
- Did the NASA OGC at JSC or NASA HQ issue a waiver and/or give formal written permission to Jack Fischer to conduct these commercial promotion activities with Dana Perino and Fox News while on board the ISS?
- Under what payload allocation was the "Felt Jasper" flown to the ISS? Did Jack Fischer carry it with him on his Soyuz flight or was this launched on a cargo vehicle? Is this a personal item or is it a NASA PAO-endorsed activity?
- Did NASA PAO interact directly with Fox News to coordinate the coverage given on Dana Perino's Twitter account and/or provide NASA imagery of the Felt Jasper on "The Five" segment that aired last night on Fox News?
- What will be done with the Felt Jasper that Fischer has in orbit? Will it be returned to Earth and used for commercial purposes?
- Will Jack Fischer and Dana Perino be doing any further commercial promotion activities for Perino's book on-orbit or when he returns to Earth?
- Did Jack Fischer personally send the following tweet from the ISS? If he did not, who sent it? "@Astro2fish Well, finally got a chance to show Felt Jasper the office @DanaPerino & pretty sure he dug the view-I know I did! #SpaceDogWalks #NASARocks 5:59 PM - 2 May 2017"

This is what I got back:

"Hi Keith, Astronauts are permitted to take personal mementos to space. Jack Fischer's flight of a "Felt Jasper" as a personal memento and his subsequent release of imagery of that memento via his social media does not imply an endorsement of any commercial activity. Thank you, Jenny, Norma Jennifer Knotts, Public Affairs Specialist"

Apparently Trumpish commercial endorsement behavior is the new normal at NASA. An astronaut is allowed to use his official government position and work place to give significant social media visibility to a book written by a former Bush press spokesperson who appears on the President's favorite news channel (Fox). And that visibility is repeated on Fox News. Yet none of the Trump political appointees on the 9th floor at NASA HQ see anything wrong with this and are OK with a two sentence non-response. Tick tock.

Keith's 2 May note: Now it is apparently acceptable for NASA astronauts to do on-orbit promotion tie-ins for books written by Fox News celebrities like @DanaPerino who has a book out titled "Let me tell you about Jasper". Since Fischer has the mini-Jasper in orbit this promotion had to have planned this ahead of time. How much did Perino pay for this - or did NASA give this orbital PR away for free? Check out her Twitter banner. This a rather overt tie-in. Apparently Fischer and Perino already knew each other prior to his departure - here he is holding a copy of her book at some event they both attended. The "felt Jasper" is something that is used to promote Perino's book.

Keith's update: Fox Five just aired a piece about the Felt Jasper book promotion dog in space and Perino's book. Of course all of this PR and product promotion stuff was coordinated and approved by NASA PAO, right?

  • submit to reddit


Loading





Join our mailing list




Monthly Archives

About this Entry

This page contains a single entry by Keith Cowing published on May 5, 2017 8:39 AM.

Vector Completes Successful Flight Test was the previous entry in this blog.

NASA May Use Commercial Services For Lunar Missions is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.