ISS Commercialization Is Here: Reality Shows and Perfume Ads

Space Travel Reality Show Set To Send Contestant To ISS In Works From Space Hero Company & Propagate, Deadline
“The trip of the Space Hero winner will be on a SpaceX Dragon rocket. Space Hero, billed as the first space media company, is working with Axiom Space, manufacturer of the world’s first privately funded commercial space station — a module for the ISS where the private astronauts can stay — and full-service human spaceflight mission provider. Led by Mike Suffredini who served as NASA’s International Space Station program manager for 10 years, Axiom handles all aspects of the Space Hero private astronaut mission, from brokering the trip to the ISS — currently earmarked for early 2023 — and securing the rocket seat to training the aspiring astronauts and insurance coverage.”
NASA astronauts have a new task: make videos of Estee Lauder products, CNN
“The International Space Station has served as the world’s most unique laboratory for two decades, hosting hundreds of scientific experiments, crews of astronauts and even the occasional slime. But now, NASA, one of the space station’s primary operators, is preparing to oversee the largest push of business activity aboard the ISS. Later this month, up to 10 bottles of a new Estée Lauder (EL) skincare serum will arrive at the space station, a NASA spokesperson told CNN Business. NASA astronauts are expected to film the items in the microgravity environment of the ISS and the company will be able to use that footage in ad campaigns or other promotional material.”