Keith’s note: According to “NASA Is the Most Underrated Brand“ by Mia Silverio: “On Friday, four astronauts returned to Earth after venturing deeper into space than anyone has gone before. The mission, Artemis II, sent a rocket weighing 5.7 million pounds around the moon and back, setting the stage for a future lunar landing. This incredible feat is a timely reminder that American excellence still exists — if only under the NASA logo.” Totally agree – and as NASAWatch readers have certainly noticed by now I have more than a few things to say about NASA’s immense – yet totally under-utilized – reach, branding, and soft power.

Keith’s note: The exploration of space holds endless resonances with the exploration of Earth:

• On 6 April 1909 Matthew Henson became the first African American to reach the North Pole.
• On 6 April 2026 Victor Glover became the first African American to reach the Moon

Keith’s 11 Nov 2025 note: 75% – 3/4 of the people on this planet have never seen humans walk on another world. We’re suddenly in a race to go back to the Moon and we are not clearly in the lead. The next time humans walk on the Moon will be the first time this happens as far as most of humanity is concerned. History is just history. Instead of grainy, flickering black and white imagery on a hulking television we’ll all see people bouncing on the Moon in 4K streaming on our cellphones. How does NASA adapt to this paradigm shift? So far, it is not doing that well. More below.

Keith’s note: Space fans worry online about lack of awareness about Artemis II. Only now do they see the need to engage with the public. Duh. Try talking to folks outside your bubble – every day. Jared Isaacman says 2027 will have monthly NASA moon missions. OK. Start talking that up. Now.

Keith’s note: Recently everyone in the space bubble was jumping up and down about the 100th anniversary of Robert Goddard’s liquid rocket launch. They even held the infamous “Space Prom”. That was last week. For years NASA Goddard employees maintained a display in Building 28 dedicated to Robert Goddard. GSFC management has recently decided to remove this display to make room for a snack bar seemingly without regard for its historical significance. Oh well.

Keith’s note: As best I can collate the facts, on 18 March 1945, 81 years ago today, a V-2 missile was launched from Statenkwartier in The Hague in occupied Netherlands at 9:25 am by Germany’s Battery 485. My father was almost killed when it struck London a few minutes later. My 50 year career was enabled by that V-2. A direct descendant, a Saturn V, designed by the same V-2 team, placed Americans on the Moon. Now, in 2026, we are about to go back to the Moon on the stepchild of a Saturn V while V-2 inspired variants are still being fired by North Korea and Iran. The more things change … Full posting from 2025

Keith’s note: As humanity expands outward we need to make sure it is all of humanity. Moreover, we may find that living in space may be a more enabling – and empowering – experience for some people than living on Earth. Eric Ingram has some thoughts: “I just published something I’ve been carrying quietly for a long time. It’s the full story of my experience with lunar gravity across two research flights, including the first time reduced gravity allowed me to stand unassisted, and what that moment taught me about access, human limits, and the future. This is the first time I’ve told the story in full, and the first time I’m sharing the lunar gravity photos and videos from the second flight. If you’re curious, I’d love for you to read it.” Full story.

Keith’s note: OK. This is cool – the sort of thing NASA PAO ought to try to be doing – given the free earned PR they can get and the synergy that can emerge from real science and entertainment. But so far NASA has said nothing about this – and it happens tomorrow. Is this just an internal JPL thing or is the entire agency going to be watching – but only internally? Oh yes, since the whole idea is to try and cross leverage NASA and the movie – which is getting massive advance PR – one would think that this would be on NASA TV for the rest of us ~300 million taxpayer/potential ticket buyers. No mention is made at the official movie account at @projecthailmary (but the unofficial @HailMaryLogs does) nor is there any mention at the JPL website or NASA’s main website or the NASA Live schedule or the NASA YouTube channel or the NASA+ scheduled events page or @NASA on X etc. etc. Oh well.

Keith’s note: (reposted from LinkedIn) Message from Sami Aziz, Head of Live at NASA. Sami and his team snagged some Emmy awards and yet NASA can’t figure out how to retain this proven talent – especially as the agency is about to send a human recon mission back to the Moon. Fair winds Sami. This is baffling. (Full note below.)

Keith’s note: Jared Isaacman took several Trump family members for a plane ride the other day. Before you start to wag your fingers at him for this – understand that there will be many more opportunities for lots of NASA employees – and others – to get the same opportunity and that Isaacman is footing the bill for all of the expenses – in his own jets (yes he painted NASA logos on them). FYI he likes to fly lots of people in these jets and has been doing so for years. Silver Snoopys are nice. But pulling a bunch of Gs is … fun. Two tweets were posted that go into further detail. (see below).

Keith’s note: Good Morning NASA. Critics wallow in the mud. Heroes live above the sky and reach for the stars. You rock Mark Kelly. Turn up the volume. https://www.youtube.com/watch?v=9ydz5-ecdpg

Keith’s note: NASA has been closing its libraries for a long time. Budgetary and building issues are usually the prime reason. Usually, stuff gets moved around and put in storage for years until the storage costs mount and then a portion ends up in someone’s library – somewhere – and the rest gets shipped to some generic GSA warehouse – or thrown away. Now it is GSFC’s turn to go through this painful process – not only with their collection but also the NASA HQ library that was moved there when the HQ library was converted to a visitor center. They have assured NASA HQ that nothing valuable will be lost. NASA’s record in this regard is somewhat rocky. More below.

Keith’s note: this is an except from the GESTA IFPTE Local 29 blog Building Closure Updates 27 Dec 2025 – it is important to note that this library also includes the contents of the NASA HQ library which was closed and removed to make a visitor’s center. More below

Keith’s note: Playing with memes – prompted by other memes. Much of the what is being pumped out on social media by the Administration and its agencies seems to be more about bullying and less about inspiration.

Keith’s note: Two officially-issued, government-sanctioned, and un-redacted Santas: NASA Santa and DHS ICE Santa. Seriously. Both were issued by the same government. Ho Ho Ho.

Keith’s note: FWIW my advice for Jared Isaacman at the town hall. I think he gets this. As the NASAWatch guy, former NASA civil servant/contractor – and Apollo era child: You do not need to give a motivational pep talk to NASA people. No where else does someone get to go to work every day to explore the universe. This is baked into the soul of everyone within and around the agency. And it has been simmering in there for decades, often since childhood. The workforce has been through a lot – budget cuts, layoffs, buyouts etc. They just want to know that they have a leader who will lead – and learn – and have their back. Its that simple. Ad Astra y’all.

Keith’s note: It looks like a lot of Americans still believe in a bunch of conspiracies (surprise surprise) including the whole Apollo Moon landing thing. NASA will launch Artemis II to circle the Moon in 2026. The Artemis III landing on the Moon will be in 2028 or whenever. News and rumor – and fears and hopes – all collide (badly) in today’s news bubble. It is going to be a challenge for NASA to put forth – not just the play-by-play of these missions – but also the rationale and (gulp) even the proof that they are real. I recall experiencing the 1969 landing. The world stopped and watched in awe. Will that happen again more than half a century later as we return?

• Recently I posted a revision of an earlier post “Doing Something Again For The First Time” (Update)“: “75% – 3/4 of the people on this planet have never seen humans walk on another world. We’re suddenly in a race to go back to the Moon and we are not clearly in the lead. The next time humans walk on the Moon will be the first time this happens as far as most of humanity is concerned.” Well, I forgot to factor in the people (across age groups) who think we never went in the first place. So I guess for them Artemis III (or a Chinese mission) will be their first lunar landing too.
• The Conservative Manhattan Institute’s recent Report on Republicans’ opinions survey says: “Moon landing: A similarly sized chunk of the Current GOP (36%) believes that the Apollo 11 moon landing was faked by NASA. Again, younger men are more likely to hold this view (51% of men under 50 vs. 38% of women under 50). There are stark racial divides: while only 31% of white GOP voters believe the conspiracy, this rises to 59% among Hispanic Republicans and 63% among black Republicans.” Based on personal experience I suspect that the Moon landing deniers exist in similarly large numbers among Democrats and Independents and across all age groups.

Keith’s note: NASA likes to talk about all the wonderful ways that they do things that affect everyone and improve their lives. But how they do this is inconsistent with regard to large portions of our country and large sectors of society. And it is often out of date and regularly misses the point when it comes to what real people are thinking about in terms of their life’s priorities. This popped up in Congress today while Jared Isaacman was testifying. More below.

Keith’s note: There is a little global softpower projection on ABC Australia’s ABC Arts about the Artemis Accords with Jess Bush from “Star Trek Strange New Worlds” and Mike Gold from Redwire Space. You can view it here on Instagram or here on Facebook.