– NASA Space Apps Challenge: An Underutilized Tool For Global Reach, earlier post
– How NASA Uses DIME/Soft Power To Extend A Global Reach (Update), earlier post
– Understanding NASA’s Global Reach, earlier post
– NASA’s Global Branding Reach Is Often Under Appreciated, earlier post

Biologist, Explorers Club Fellow, ex-NASA Space Biologist and Payload integrator, Editor of NASAWatch.com and Astrobiology.com, Lapsed climber, Explorer, Synaesthete, Former Challenger Center board member 🖖🏻

3 replies on “Global Retailers Understand NASA's Branding Reach”

  1. I always thought it is a pity that as a government agency NASA isn’t allowed to charge anything for using its logo. If it could NASA would have probably made billions of dollars in licensing fees. For example Coach has a NASA luxury line that is fairly expensive.
    .
    https://www.coach.com/shop/…

    BTW, the value added to clothing or other items that sell at a premium because they have the NASA logo is another example of NASA’s economic impact.

  2. Keith NASA also has an agreement with clothing retailer H&M. There is an entire NASA apparel section dedicated only to NASA clothing in H&M stores throughout China.

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