NASA Ignores Free Earned Artemis PR

Keith’s note: Time magazine revealed its cover dedicated to the Artemis II mission Thursday morning via a press release and tweeted it out at 8:03 am EST. That tweet has gotten over 1 million impressions. Lots of people noticed and retweeted it. But no mention has been made at @NASA. OSTP retweeted it at noon. No mention by OSTP director @mkratsios47 or @NASAAdmin or @NASAArtemis. But PAO staffers Bethany Stevens and George Alderman noticed and retweeted it – so it is not as if NASA PAO was unaware of this. But why not use @NASA and its 88.5 million followers? Given that the President really really likes the whole idea of being on the cover of Time magazine, you’d think that this would be a big deal. NASA Is certainly not shy about pumping out its own pre-game PR for the mission. So why ignore this one – especially since it gives free ‘earned visibility’? Those of us old enough to remember Apollo 8 in 1968 will recall the impact it had on the world – the first trip to the Moon. Now we are going back over half a century – the first human Moon mission for 70% of humanity – and an echo of that history has been made. But NASA choses to ignore it. Yet another example of NASA’s baffling way of not making the most of its global branding reach. ¯\_(ツ)_/¯