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NASA Has A New Bumper Sticker Elevator Speech Thing

By Keith Cowing
NASA Watch
NASAWatch
March 26, 2024
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NASA Has A New Bumper Sticker Elevator Speech Thing
Our favorite bumper sticker
NASAWatch

Keith’s note: Well you knew it was inevitable. When things get tough at NASA – announce some sort of reinvention or new direction and then come up with a motto, bumper sticker, talking points, and some elevator pitches – all of which are designed to make people think that there’s a new way of doing things that will be better than ever before. Even if it is just the same old nonsense in a new wrapper. This time it is “HQ Reimagined”. Before that there was “OneNASA”, “OpenNASA”, “Faster Better Cheaper”, “Journey to Mars”, “As Only NASA Can” etc. If only NASA could spend time actually implementing these changes and then sticking with them instead of coming up with new buzz words and talking points, maybe things would actually improve.

NASA Watch founder, Explorers Club Fellow, ex-NASA, Away Teams, Journalist, Space & Astrobiology, Lapsed climber.

2 responses to “NASA Has A New Bumper Sticker Elevator Speech Thing”

  1. SouthwestExGOP says:
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    At least they do GREAT Powerpoint presentations.

  2. rb1957 says:
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    in response to your article …
    oh I hear your pain ! Mgmt is the same everywhere …
    “I was to learn later in life that, perhaps because we are so good at organizing, we tend as a nation to meet any new situation by reorganizing; and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralization.” Charlton Ogburn Jr.

    in response to you sticker …
    sorry, failure is always an option; maybe not the option you choose, but often the option that chooses you.

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