Keith’s note: I was on I24 TV in Israel today talking about the return of UAE astronaut Sultan Alneyadi from the ISS. I also tried my usual trick of getting the TV network producer to offer some travel funds for me and the presenter to take a trip in to space. Again, No joy. But I tried. [Audio]

Keith’s note: If NASA PAO really wanted to convey the essence of the Artemis Generation meme and its incredible soft power potential they’d use @NASA Twitter to retweet simple, joyful, hopeful tweets by new space travelers like Sultan AlNeyadi that say things such as “Today we fly to pave the way for the next generations” while he lofts his son – also in an astronaut suit – into the air with his spaceship waiting in the background. But NASA PAO won’t do this. They no longer know how.