Once Again NASA Ignores Its Own Success

First Look At NASA MMO, MTV
NASA Astronaut MMO to blast into virtual space, Electricpig
NASA gains support for working MMO title, Product Review News
Feature: First look at NASA's Unreal Engine 3 based MMO, bigdownload
NASA MMO To Run On Unreal 3; Information in Place and Big Stage Also On Board, Virtual Worlds News

"The world will feature RPG-style elements and missions that prompt users to explore the environment and learn about their tools, all based on real NASA technology and prototypes, and working to solve real problems, like how to colonize and terraform other planets or deal with our own global warming. One way to solve those problems will be to create new tools and machines out of existing components, a sort of Lego approach, but Unreal will also let users dive in deeper to create new modules and elements as well."

Editor's 20 Feb note: Wow. All this favorable news about NASA's foray into MMO gaming. Seems like NASA really picked a winning idea to pursue. And NASA's response to the publicity these past few days .... ? None that I can find.

Editor's 23 Feb update: But wait, there's more:

Nasa Creates Computer Space Game, Skynews
NASA Signs Up Developers For MMO, Inc Gamers
NASA Announces Partners in MMO Game Development, Daily Tech
NASA MMO moves ahead, Galbadia X
NASA working on new space-based MMO, Play.tm
NASA MMO Announced, BlendGames
Astronaut - Moon, Mars & Beyond: Die NASA lsst ein MMO entwickeln, PC Spiele
NASA MMO, PlayGround.ru
NASA utvecklar onlinespel, Gamereactor Sverige
MMO-t csinl a NASA, IPON!
NASAMMOAstronautMoon, Mars and Beyond, Second Times
Ju niedugo polecimy w kosmos w grze MMO tworzonej na zlecenie NASA, gry-online.pl

And so on

NASA's Strategic Planning crowd is always trumpeting the "NASA Brand" as something that needs to be capitalized on - and used to reach new sectors of the population. So ... someone at NASA comes up with a bright idea, implements it, and guess what: it catches on - globally - and is now going "viral" to some extent.

But does NASA bother to pay attention to its own success and capitalize upon it? Again, it would seem that they do not know how to - or they do not care to. They cannot even bring themselves to issue a press release about this news - and the outstandingly positive reaction that has, none the less, been generated.

Utilizing NASA's brand awareness to further expand NASA's mission is great. But not taking advantage of initial success, once achieved, so as to expand the concept, is just plain dumb and is wasting a valuable and rare opportunity.

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This page contains a single entry by Keith Cowing published on February 23, 2009 6:07 PM.

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