Keith’s note: NASA’s global branding reach is astonishing with immense soft power projection potential – if only NASA knew how to take full advantage. Have a look at this video of a landslide in Sri Lanka. Someone wearing a NASA logo t-shirt pops in and out of view. Yes, a landslide in Sri Lanka – on Twitter. Even when it is passive or unintentional, NASA’s branding constantly shows up. Oh yes: you don’t see the Chinese Space Agency CNSA’s logo on people’s t-shirts. So we’re winning the space race on that front. But isn’t global reach what it’s all about in the end? Just sayin’.
Biologist, Explorers Club Fellow, ex-NASA Space Biologist and Payload integrator, Editor of NASAWatch.com and Astrobiology.com, Lapsed climber, Explorer, Synaesthete, Former Challenger Center board member... More by Keith Cowing