Keith’s note: this Apple iPhone ad opens with a Artemis II pic saying “Once you’ve gone to the Moon where do you go next?” The ad closes with “This is […]
branding
Posted inExploration
NASA Outreach Sugar Highs
Keith’s note: In case you have not already noticed NASA and space exploration have a deep branding and meme penetration. These two ads just ran (again) back to back midday […]
Posted inEducation, NASA Culture, News
NASA’s Branding/Soft Power Projection
Keith’s note: NASA’s global branding reach is astonishing with immense soft power projection potential – if only NASA knew how to take full advantage. Have a look at this video […]
Posted inAstrobiology, Astronomy, Culture, Earth Science, Exploration, News, Space & Planetary Science, Space Life Science
NASA Must Regain Its Mojo
Keith’s note: NASA’s budget is going to be slashed one way or another. Despite all the talk about making NASA more focused – or efficient – or “greater”, NASA science […]
Posted inEducation, News
NASA Soft Power Projection Happens Without NASA
Keith’s note: Yet another example of the global interest in space exploration – between Colombia and Poland – and yet they are half a world apart. Oh yes: note the […]
Posted inCulture, Education, News
Another Potent Branding Opportunity That NASA PAO Will Ignore
Keith’s note: According to a tweet by NASA SMD Nicky Fox the other day “Fun Friday night build – some tense moments when I managed to dislodge a critical piece […]
Posted inCulture, Education, News
NASA Branding In A Ukrainian War Zone
Keith’s note: If you go to this Reddit post “People greeting Ukrainian soldiers in deoccupied town” on r/UkraineWarVideoReport you will see a video of Ukrainians greeting liberators. At the 00:57 […]
Posted inEducation
Reaching Beyond Space Industry Echo Chamber Noise With Soft Power
NASA Releases Equity Action Plan to Make Space More Accessible to All “In support of the Biden-Harris Administration’s efforts to advance racial equity in the federal government, NASA has released […]
Posted inEducation
Understanding NASA's Global Reach
A young boy in Chile wearing a NASA t-shirt explains a computer game to Pete Worden from Breakthrough Initiatives. How did he get that t-shirt? Why is he wearing it?