Keith’s note: According to “NASA Is the Most Underrated Brand“ by Mia Silverio: “On Friday, four astronauts returned to Earth after venturing deeper into space than anyone has gone before. The mission, Artemis II, sent a rocket weighing 5.7 million pounds around the moon and back, setting the stage for a future lunar landing. This incredible feat is a timely reminder that American excellence still exists — if only under the NASA logo.” Totally agree – and as NASAWatch readers have certainly noticed by now I have more than a few things to say about NASA’s immense – yet totally under-utilized – reach, branding, and soft power.
Biologist, Explorers Club Fellow, ex-NASA Space Biologist and Payload integrator, Editor of NASAWatch.com and Astrobiology.com, Lapsed climber, Explorer, Synaesthete, Former Challenger Center board member... More by Keith Cowing