New Moon Rising
30 August 2004: A New NASA Rising (Book review), Space Daily
“Sietzen and Cowing illustrate the newly geared mindset of NASA by comparing the jargon advocated by people like Craig Steidle- its new Associate Administrator- against the language once used under Dan Goldin’s stewardship. Now its concepts like ‘form follows function’, ‘spiral development’ and ‘affordable, sustainable, and credible’ are replacing the old mantras of ‘better, faster, cheaper’.”